Your content gets the VIP treatment with this Samsung Q7F 43" TV. Quantum Dots transform light into lifelike, accurate colour for natural looking scenes. The sky is brighter, the grass is greener, and the details are clearer. It's even been given the thumbs up by Pantone (and they know a thing or two about colour). The Q4 AI Processor uses AI to intelligently upscale content scene-by-scene for brilliant clarity and colours. Sports, classic movies, and even the nightly news will get an upgrade thanks to 4K Upscaling.Good to know- Sound is more realistic with Object Tracking Sound Lite - the TV speakers follow the on-screen action- With Quantum HDR, you can enjoy natural details and depth, even in the darkest of scenes- You'll find films, TV shows, and all your favourite catch-up apps on Samsung's Tizen OS- Play 1000s of Xbox titles and other games on the Samsung Gaming Hub - no downloads, no console, no fuss- Samsung TV Plus gives you instant access to live TV and 1000s shows and movies, for free__________________________________________Please note: - Samsung Account required to access network-based smart services and apps. If you choose not to log-in, you will only get connection to terrestrial TV (applicable to devices with tuners only) and external devices, e.g. via HDMI.- Some apps & services are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available. Some services require an account and/or subscription fee.